Gold Buying Behaviour in Kerala: 5 Myths Jewellers Believe
Every jeweller in Kochi, Thrissur or Trivandrum knows how much gold they sold last Akshaya Tritiya. Very few know how many customers walked in, looked around, and bought elsewhere. Fewer still know why. In Kerala’s gold market, the biggest losses don’t show up in the sales register. They show up as silence. Kerala is one […]
The Coin Toss That Cost a Company Its Market Entry and Growth
In 2019, a mid-sized FMCG brand in South India launched a new snack flavor based on one thing: the founder’s gut feeling that “spicy mango” would be a hit. Six months and a warehouse full of unsold stock later, the company learned an expensive lesson. A simple survey, the kind any decent market research agency […]
Why Your Tea Brand Lives or Dies on the Supermarket Shelf
Walk into any grocery store in Tamil Nadu, and you’ll witness something fascinating: people buying tea without really thinking about it. They reach for the same brand, the same pack size, month after month. No deliberation. No comparison. Just muscle memory guiding their hand to a familiar box. This isn’t laziness, it’s how tea works […]
Making Business Decisions in the Dark – How Market Research and Business Intelligence Becomes your Secret Weapon?
Running a business today? It’s like trying to drive through Kerala’s monsoon rains without wipers. One moment you think you’ve got everything figured out, the next moment you’re wondering what hit you. We’ve watched too many business owners here in Kerala burn through their hard-earned money, making the same preventable mistakes. They launch products nobody […]