The Coin Toss That Cost a Company Its Market Entry and Growth
In 2019, a mid-sized FMCG brand in South India launched a new snack flavor based on one thing: the founder’s gut feeling that “spicy mango” would be a hit. Six months and a warehouse full of unsold stock later, the company learned an expensive lesson. A simple survey, the kind any decent market research agency […]
Why Your Tea Brand Lives or Dies on the Supermarket Shelf
Walk into any grocery store in Tamil Nadu, and you’ll witness something fascinating: people buying tea without really thinking about it. They reach for the same brand, the same pack size, month after month. No deliberation. No comparison. Just muscle memory guiding their hand to a familiar box. This isn’t laziness, it’s how tea works […]