Gold Buying Behaviour in Kerala: 5 Myths Jewellers Believe
Every jeweller in Kochi, Thrissur or Trivandrum knows how much gold they sold last Akshaya Tritiya. Very few know how many customers walked in, looked around, and bought elsewhere. Fewer still know why. In Kerala’s gold market, the biggest losses don’t show up in the sales register. They show up as silence. Kerala is one […]